4th Thought Leader Liaison Summit: Full Schedule

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7:50am EDT

NETWORKING BREAKFAST

Wednesday October 9, 2024 7:50am - 8:50am EDT

Networking Opportunity

8:50am EDT

CO-CHAIRS RECAP OF DAY ONE AND WELCOME TO DAY 2

Wednesday October 9, 2024 8:50am - 9:00am EDT

Plenary Session

9:00am EDT

PANEL DISCUSSION: TLLs & SOCIAL MEDIA

Wednesday October 9, 2024 9:00am - 9:45am EDT

Explore Varying Strategies for Managing Interactions and Monitoring the Activity of KOLs/DOLs on Social Media while Maintaining Compliance

Speakers

Kim Karpeles

Executive Thought Leader Liaison, SANOFI

Wednesday October 9, 2024 9:00am - 9:45am EDT

Panel Discussion

9:45am EDT

NEW CHANNELS TO ENGAGE YOUR HCPs

Wednesday October 9, 2024 9:45am - 10:30am EDT

Explore Trending Channels like Videos, Podcast, TikTok and How to Leverage these Platforms to Amplify your Message

Wednesday October 9, 2024 9:45am - 10:30am EDT

Plenary Session

10:30am EDT

NETWORKING BREAK

Wednesday October 9, 2024 10:30am - 11:00am EDT

Networking Opportunity

11:00am EDT

DOWN THE METRICS AND KPI HOLE WE GO!

Wednesday October 9, 2024 11:00am - 11:45am EDT

Discuss Which Metrics and KPI Indicators are Ideal to Measure The TLL Role and Its Impact on both Internal and External Stakeholders

Speakers

Jennifer Murawski

Director, Commercial Development-East, SERB PHARMACEUTICALS

Jennifer currently works at SERB Pharmaceuticals as the Director of CommercialDevelopment. With over 20 years of bio-pharmaceutical experience, she is a tacticalleader focused on driving demand and identifying market opportunities. Her therapeuticknowledge and launch experience span... Read More →

Serge Foley

Director, Thought Leader Liaisons Specialty Care/Rare Blood Disease, SANOFI

Serge joined Sanofi in 2019 as Associate Director of Rare Blood Disorders, aTTP Marketing, where he spearheaded the HCP strategy, promotional tactics, and post-launch activities in collaboration with the commercial sales team and a newly formed Thought Leader Liaison (TLL) team. In... Read More →

Wednesday October 9, 2024 11:00am - 11:45am EDT

Plenary Session

11:45am EDT

ADVISORY BOARDS & SPEAKER PROGRAMS FOR TLLs

Wednesday October 9, 2024 11:45am - 12:30pm EDT

Share Advisory Board and Speaker Management Best Practices to Deliver Quality and To Keep HCPs Engaged with Your Therapy

Speakers

Michael Bokor

Director, Thought Leader Liaison, SUMITOMO PHARMA AMERICA

Michael joined Sumitomo Pharma America in 2022 as Director, Thought Leader Liaison. His responsibilities have grown to oversee all Peer To Peer programing and Congress activities. Michael is a pharma industry starting in sales and moving to operation and now marketing. He is... Read More →

Wednesday October 9, 2024 11:45am - 12:30pm EDT

Plenary Session

12:30pm EDT

LUNCH BREAK

Wednesday October 9, 2024 12:30pm - 1:30pm EDT

Networking Opportunity

1:30pm EDT

LAUNCH CHAOS AND HOW TO AVOID IT

Wednesday October 9, 2024 1:30pm - 2:15pm EDT

Hear Learnings and Findings on How to Survive a Launch, Dealing with Unknowns, Navigating in Crunch-Time

Speakers

Kim Karpeles

Executive Thought Leader Liaison, SANOFI

Wednesday October 9, 2024 1:30pm - 2:15pm EDT

Plenary Session

2:15pm EDT

TLL & COMMERCIAL AI USE CASES

Wednesday October 9, 2024 2:15pm - 3:00pm EDT

Learn and Explore Real-World examples of AI Being Utilized in the TLL Role

Speakers

Maggie Hall

Associate Director – Thought Leader Liaison, ALEXION

Associate Director – Thought Leader Liaison at Alexion, AstraZeneca Rare DiseaseMaggie is a dynamic TLL with experience in rare and ultra-rare diseases, Market Access, and sales across multiple therapeutic areas. Before her pharmaceutical career, she excelled as a Marketing & Sales... Read More →

Wednesday October 9, 2024 2:15pm - 3:00pm EDT

Plenary Session